Drake Media Design
How does a small business owner even the playing field against large retailers and national competition? With a strong web presence, the scales can be tipped in your favor. The way that Google and Bing handle search queries, makes it advantageous for local businesses with strong SEO. Search engines examine the size of your market or competition for your products and services and how well your websites' content is optimized for certain keywords. If the customer is searching for your product or service in Columbia and your website is optimized with that in mind, you can out rank much larger companies on those search results. Your business can be on the top of your customers Google search!
Search engine optimization is all about taking back control and using your website as a viable and effective marketing avenue for your business.
There is more to SEO than just ranking your page at the top tiers of the Google search. Effective SEO is creating traffic and turning that traffic into paying customers.
SEO Services: On-Page SEO : Local SEO : AdWord Admin : Website Analysis : Bing Ads : Internet Marketing
Pay-Per-Click/Paid Ads SEO or Organic SEO
What is the Difference?
Organic Search Engine Optimization is the processes to obtain a natural placement on organic search engine results pages (SERPs) like Google and BING.
Some techniques used for organic SEO include using keywords and keyword analysis, back-linking, link building to improve link popularity and writing content relevant for human readers.
Paid search engine advertising is when you pay for ads that show up in the search results when searchers put in certain key words.
You are charged every time the ad is clicked. This is a great way to get traffic to your site but once you pause the campaigns or stop paying you will no longer show in search results.